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CAPITALIZE ADDS TO ITS SPORT PR PORTFOLIO WITH WORLD TAEKWONDO QUALIFICATION TOURNAMENT FOR 2008 BEIJING OLYMPIC GAMES

Monday 12th March 2007

Sport Taekwondo UK Ltd, the high performance business arm of the BTCB, National Governing Body for Olympic Taekwondo in Great Britain, has appointed Capitalize to implement an international PR campaign and on-event Press Office for the WTF World Taekwondo Qualification Tournament for the 2008 Beijing Olympic Games. Capitalize has been asked to drive the PR strategy for the event, which will take place at Manchester’s MEN Arena in September, as well as raising the profile of the Olympic sport in the UK and its academy of elite athletes. Capitalize will draw on its extensive experience in activating similar campaigns and working with Manchester City Council and its partners, UK Sport and The Northwest Development Agency on its flagship sports events.

The WTF World Taekwondo Qualification Tournament for the 2008 Beijing Olympic Games, which takes place between 28th and 30th September, will see an astonishing 182 member nations submit two male and two female athletes to participate in each weight class with the first, second and two third in each distinction qualifying for Beijing. The event will be the largest Taekwondo event ever to be held in Great Britain and is hoped to be the first of many to be held during the build-up to London 2012.

Capitalize’s PR Team already boasts expertise working with a portfolio of sports gearing up for the Olympics, which includes Hockey, Cycling and Badminton, as well as working with rights holders to deliver positive and effective campaigns to leverage events. Capitalize Director of PR & Communications Alison Forth commented, “The chance to work with a burgeoning Olympic sport like Taekwondo is extremely exciting, and we will work with a broad cross section of international media to ensure more people find out about the level of commitment to develop the sport in the UK, from the opportunities to get involved at a grass roots level right up to becoming an elite academy athlete.

“Taekwondo is a fascinating sport and our team can’t wait to get under the skin of its combination of combat technique, self-defense, exercise, entertainment, and philosophy.With the Olympics in Beijing next year and London 2012 not far off, there has never been a better time to shout about Taekwondo.”

Sport Taekwondo UK’s Event Director Andrew Link said, “We were put in touch with Capitalize as a result of their impeccable track record in promoting sporting events in Manchester. We have been very impressed by their innovative approach to planning the campaign and now look forward to working with them as the implementation gets under way. The forthcoming campaign comes at exactly the right time as we step up our search for partners and sponsors to aid athlete development up to and beyond 2012.”

-Ends-

The BTCB Sport Taekwondo UK Ltd has appointed London based PR Agency Capitalize to run a full communications campaign ahead of the WTF World Taekwondo Qualification Tournament for the 2008 Beijing Olympic Games, held at the MEN Arena from 28th-30th September.

Capitalize will also act as the press office for the event both now and on-site in Manchester.

Capitalize would be delighted to work with the BTCB membership to assist in promoting their good work and the event during this build up.

Please feel free to forward this and other press releases to friends, family, other club members. If you are not currently included on the distribution list and wish to be, please reply to Capitalize with the subject heading of your email ‘Taekwondo Distribution’ and your email address.

For all media enquires including interview request, general info and high resolution photography please contact Daniel Krendel on 020 7940 1733 or at dkrendel@capitalize.co.uk

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Sport Taekwondo UK Ltd is the performance arm of the British Taekwondo Control Board (BTCB) for Olympic Taekwondo. The BTCB is the National Governing Body for WTF Taekwondo in the United Kingdom and through them Sport Taekwondo UK Ltd is charged with running and developing all aspects of the Taekwondo Olympic sport development.This site will keep you informed of all the latest developments and news in sport Taekwondo.If you wish to find out information regarding membership or clubs in your area then please visit our National Governing Body website at: www.btcb.org